Best-selling £18 lip stain hailed 'magic in a bottle' has over 22,000 reviews

Lipstick might be a staple in every beauty lover's makeup bag, but anyone who wears it knows the struggle of constant touch-ups. That's why beauty fans are turning their backs on traditional lipsticks and flocking to buy a viral £18 alternative on Amazon:

The matte lip stain, also available at , claims to be smudge-proof, waterproof and transfer-proof, meaning it'll stay put all day without fading or feathering. It infuses pigments into the top layer of the lips, giving users a long-lasting flush of colour that won't budge.

The formula has earned a five-star review from over 11,000 Amazon shoppers, one of whom called it a "dream product." It's also endorsed by celebrity makeup artist Carola Gonzalez — whose client list includes Olivia Wilde and Hailey Bieber — who once dubbed it 'magic in a bottle'.

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To use the stain, swipe it on your lips, wait 10 to 30 seconds, and then wipe it off with a damp cloth or tissue to reveal a natural-looking stain. If you want a deeper hue, simply repeat the process.

There are a variety of shades ranging from bold reds to soft pinks and everyday nudes, meaning there's something to suit every style. Plus, it's also vegan-friendly and cruelty-free.

As mentioned, this lip stain has proven popular with the. Someone said: "This lip stain is honestly one of the best lip products I've ever used.

"The colours are gorgeous, and it lasts. I can go all day without needing to touch it up. I also love using it as a lip liner; it gives that extra definition and looks so good with gloss."

A second person was thrilled with its longevity: "(I've) had it on for five hours, have eaten, drank, taken makeup off, brushed teeth, and although it's faded a bit, it's still there. Best of all, it doesn't leave your lips feeling dry like others do. AND it genuinely doesn't transfer onto cups or glasses."

However, not everyone was as impressed. "No more than a light stain, no full lip coverage," a shopper said. "I tried leaving it on for much longer, experimenting, and getting better results…, but just the same. I persevered, but sadly, it just didn't deliver. I switched back to lipsticks and Clarins lip stain and felt a little foolish for buying into the hype."

If you're still not convinced, there are plenty of lip stain and tint alternatives. That includes this (£6), which has a unique gloss-to-stain finish. Otherwise, (£21) is a popular choice, with shoppers loving its 'glossy, buildable look and hydrating formula'.

But a fan chimed in: "It exceeded my expectations. I kept seeing the ads and fought off temptation for the longest time, but I thought I'd try it since it was on sale. It was a lovely texture, fast drying, and whimsical, a perfect choice for something light but cute."

So, if you're keen to pick up the latest beauty trend, Wonderskin's Lip Stain should be next on your list. It's available to shop via and