Flash sale slashes price of Apple Watch Series 10 by £50 making it cheaper than Apple and Argos

If you're in the market for a new smartwatch, Amazon might be your best bet as it slashes £50 off the latest Apple Watch. The is now available for £379, down from its original price of £429.

This makes compared to Apple (£429), (£409) and (£409). This specific model comes with a medium to large strap suitable for wrists measuring 160-210mm, with smaller options also on offer, including the 42mm model for £349.

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boasts a sleeker, lighter and more comfortable design than its predecessors, featuring crack-resistance and IP6X water and dust resistance. It's perfect for active individuals as it provides metrics for various workouts and includes three months of free access to Apple Fitness+.

It's loaded with 'advanced' health and fitness features that track everything from steps to heart rate via the Apple Vitals app. Additionally, it offers numerous basic functions such as texting, calling, music and podcasts, plus Siri, Apple Pay, and on-the-go notifications.

also charges rapidly, with around 30 minutes of charging time, delivering 80% battery life. The Fall Detection and Crash Detection features can alert emergency services in case of a severe fall or car crash, reports .

For those who prefer to pay in instalments, Sky Mobile allows members to spread the cost of a new device, with the Apple Watch Series 10 GPS 42mm available for £13. It's important to note that the contract is set for 36 months, yet shorter plans are also on offer for those willing to shell out a bit extra, including options like .

has garnered high praise with a 4.6-star rating from 495 reviews, where a staggering 92% awarded it either four or five stars.

A satisfied user commented: "Upgraded to the Series 10 from a Series 4. The battery life and screen quality are so much better. A lot more functionality and great for tracking my walking, exercise, heart rate and even oxygen saturations. Surprisingly accurate. on the wrist."

Another user expressed their delight: ". The activity tracker is addictive. I have become obsessed with closing my activity rings. It's helping me get fit, I especially like the swim tacking feature. The new larger and square screen looks good, especially with the ability to see the screen at more angles. A solid watch that's light and does everything I could possibly need."

Yet another customer, pleased with their purchase, stated: "Purchased as an upgrade to the Series 5. The battery life is 100 times better than other models and works well as a multi-use product – torch, sending messages etc. The screen is clear and it is an easy [to] use product. Highly recommend to anyone looking for a new smartwatch or an upgrade for a treat."

However, not everyone was completely satisfied, with one reviewer noting that although appears 'smart', they remarked: "I like the watch, it looks quite smart. However I find it needs almost daily charging which is a pain."