Poundland announces exact date it will stop selling online and close loyalty app

Poundland has confirmed the date it will stop selling products online after the budget retailer was sold for £1.

The discount chain has revealed that from September 16, shoppers will only be able to use its website for browsing only. Poundland is also closing its loyalty app, Poundland Perks, on this date.

Poundland Perks allows shoppers to earn points when they spend, which can then be converted into vouchers. You get 100 points for every £1 spent on qualifying items online or instore.

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You need 5,000 points to get a £1 voucher to spend at Poundland. If you have vouchers that you've yet to spend, you'll still be able to use these up until January 15, 2026.

In a notice on its website, Poundland said: "We’re currently working very hard behind the scenes to simplify and refocus our stores.

"And that means very soon there’ll be even more ranges at £1 and new items to choose from each week, but unfortunately, we will no longer be providing an online delivery service from the 16th September 2025.

"While we know most of our online shoppers also visit us regularly in stores (thank you!), we know this will be disappointing to all who’ve been using our online ordering service."

It comes after Poundland was sold for £1 to investment firm Gordon Brothers, the former owner of Laura Ashley. As well as shutting down its website, Poundland has announced that it will permanently shut 68 stores.

Poundland had around 800 stores before it was sold. The latest closures, alongside leases expiring, will see its store estate reduced to between 650 and 700.

Poundland will also close its distribution centre at Darton, South Yorkshire and its national distribution centre at Bilston in the West Midlands in early 2026.

Poundland retail director Darren MacDonald said: "It is of course, sincerely regrettable that our recovery plans include any store closures, but sadly that’s necessary if we’re to achieve our goal of securing the future of thousands of jobs and hundreds of stores.

"While our anticipated network of around 650-700 stores remains a sizeable one, we entirely understand how disappointing it will be for customers when one nearby, closes.

"Nevertheless, we look forward to continuing to welcome them to a nearby Poundland. It goes without saying that we will work closely with colleagues through a formal consultation process in stores scheduled to close, exploring any suitable alternative roles."

In a statement issued about the sale of Poundland, Stephan Borchert, Pepco Group chief executive, said: “This transaction will strongly support our accelerated value creation programme by simplifying the group and focusing on our successful Pepco business.

“Poundland remains a key player in UK discount retail, with millions of customers annually and a well-loved brand and proposition.

“We want to sincerely thank all the Poundland team for their ongoing commitment and contribution to the group and wish Barry Williams and his team all the best for the future.”