Primark shoppers say 'not yet' as store starts selling seasonal tree in August

Primark shoppers were divided over a new display of items for sale. Some felt it was "far too soon," while others were more than happy to plan for the celebration—even if it was months away.

Posted by the Primark store in Liverpool, staff showed off a range of new Halloween items that had been added to stores at the beginning of August - almost two months ahead of October 31. The minute-long clip showed a display of items, including lots of ghosts and pumpkins.

The seasonal range included items such as ornaments, cushions, throw blankets and window lights. Shoppers even spotted a spooky Halloween-themed seasonal tree complete with LED lights and bat decorations.

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One said: "I MUST get one of those pillows!" Another added: "Omg I love it all!" A third added lots of Halloween emojis as they wrote: "I am so here for this!" Someone else added: "The glittery pumpkin and ghost are so cute!"

Some felt it was "far too soon" and that Primark was wishing away the summer. Katie commented: "It’s not Halloween yet." However, others were keen to embrace the spooky spirit—and all it had to offer.

The range goes beyond just a few decorations, with some items transforming almost every aspect of a home into something spooky. Shoppers who watched the whole video would have spotted spooky pumpkin string lights, packs of microfibre cloths, and a cloth bag that looked perfect for trick-or-treating.

There were also some Halloween-themed home fragrances. One snippet of the video highlighted a Black Vanilla and Amber Reed Diffuser that promised to "last up to seven weeks."

Shoppers also got a glimpse at some new mugs—ideal for enjoying a hot drink when the weather is cold and miserable outside. One featured a 'Basic Witch' design, while another was shaped like a dog trying to join in on the Halloween fun in a homemade ghost costume.

It might only be the beginning of August, but some shops are already embracing the cooler weather and autumnal season that's just around the corner. Lately, B&M and Primark shoppers both took to social media with discoveries of pumpkins, red leaves and more in the home aisles.

In other Primark news, shoppers are snapping up another spooky find that's perfect for this month. Netflix fans will have their calendars marked for August 6 as the return of Wednesday Addams, played by Jenna Ortega.

Primark fans were shown t-shirts, hoodies, sweatshirts, bags, and accessories—all with the character's signature gothic vibe. Prices ranged from as little as £3.50, and fans quickly fell in love with the items. The spin-off series, adapted from the original Addams Family, follows the gothic family's daughter for a second series following viral success in 2024.