Tech mogul Andy Byron has been catapulted into the spotlight for all the wrong reasons, following a cringe-worthy "kiss cam" incident involving Coldplay's Chris Martin.
Byron, the CEO of the successful software firm Astronomer, was caught on camera in an intimate embrace with a colleague during a Coldplay gigin Boston, Massachusetts.
The shocking scene unfolded on Wednesday evening when the cameras panned to Byron - who is said to be married - and his associate Kristin Cabot, entwined in each other's arms.
READ MORE: Andy Byron breaks silence and hits out at Coldplay after awkward kiss cam moment
READ MORE: Coldplay concert turns awkward as mortified couple 'called out' by Chris Martin in kiss cam
Chris Martin playfully commented: "Oh look at these two," as the audience erupted in cheers. However, Byron and Cabot were less amused.
A TikTok video captured them frantically covering their faces once they realised they were being broadcast to thousands of concertgoers, reports the Express.

The footage has since exploded online, amassing thousands of shares on TikTok and X, leaving netizens in disbelief and sparking wild conjecture.
Who is Andy Byron?
Prior to his role at Astronomer, he was engaged in various tech ventures, demonstrating a knack for expanding enterprise tools and cultivating international teams. Until this incident, Byron had managed to keep a low profile outside of tech circles.
And who is Kristin Cabot?
Whether social media users will continue to hold that trust remains to be seen.
As of now, neither Byron nor Cabot have made any statements regarding the viral clip.
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