Boat and Google collaborate to launch the #boAtGeminiChallenge: What is it, prizes and more

Boat has collaborated with Google and announced the #boAtGeminiChallenge – a nationwide creative competition that invites creators, students and young Indians to leverage Google's advanced AI models within the Gemini app to produce advertisements. This first-of-its-kind campaign – currently running on social media platforms – will run in two phases, starting on October 6, and accepting submissions until October 12.

Boat-Gemini challenge will have two phases
The competition is structured to test different facets of AI-powered advertising:

Phase 1: The Nano Banana Print Ad Challenge: Participants are invited to design print advertisements for Boat. This challenge requires blending product images, features and storytelling prompts using Gemini 2.5 Flash (Nano Banana), Google’s AI image editing tool within the Gemini app.

Entrants can choose from specific product-feature combinations—such as ANC in headphones, heavy bass in speakers, fitness tracking in smartwatches, and immersive soundbars—to create ads reflecting everyday lifestyle moments. Winners for this phase will be announced on October 15.

Phase 2: The VEO 3 Video Ad Challenge: In this phase, participants are required to use Google's generative AI video model, Veo 3, also accessible via the Gemini app. Creators must produce engaging films. The announcement date for Phase 2 winners is yet to be disclosed.

Boat-Gemini challenge prizes
Boat is offering creators and aspiring marketers a chance to win significant rewards, with a total of Rs 10 lakh worth of cash prizes available across both phases (Rs 5 lakh allocated to each phase). In addition to the cash, top entries will receive exclusive Boat products and Google Gemini subscriptions.