Hindustan Zinc Revolutionizes Metal Logistics with Digitally Enabled Zinc Freight Bazaar

By Staff Writer . Business & Sustainability News . April 15, 2025

Udaipur, India — Hindustan Zinc Limited (NSE: HINDZINC), a Vedanta Group company and the world’s largest integrated zinc producer, has taken a bold leap in transforming the non-ferrous metal logistics ecosystem with the official launch of its smart logistics platform — Zinc Freight Bazaar. This digital-first solution is designed to simplify logistics, empower customers, and democratize access to premium-grade zinc, while reinforcing the company’s role as a leader in sustainable industrial practices.

Smart Platform to Empower Logistics Efficiency

Zinc Freight Bazaar streamlines the zinc procurement journey by integrating key tools such as live shipment tracking, logistics planning, real-time bidding, and seamless connectivity with affiliated logistics partners. The platform eliminates the need for navigating multiple systems, significantly reducing operational bottlenecks and enabling businesses to manage procurement and delivery of zinc more efficiently.

By offering an end-to-end digital logistics solution, Hindustan Zinc aims to address long-standing challenges in metal supply chains and enhance production planning for critical industries. The solution is built with a strong focus on the user experience, offering businesses a competitive edge through technology-enabled logistics decisions.

Crucial Role in Infrastructure, Industry, and Energy Transition

Zinc is vital for galvanization and protecting steel from corrosion, thereby supporting key sectors like infrastructure, automotive, renewable energy, electronics, defense, and electric mobility. With India’s economy growing at a fast pace, the demand for reliable and sustainable metal supplies is soaring.

“With the integration of digitalization, we are taking a decisive step forward in delivering a seamless, tech-enabled experience,” said Arun Misra, CEO of Hindustan Zinc. “This platform simplifies procurement and reinforces our commitment to building a future-ready supply chain. It empowers manufacturers with smarter production planning and unified logistics management.”

Pioneering Sustainability and Global Metal Excellence

Hindustan Zinc’s product lineup includes LME-registered metals such as Special High-Grade Zinc, High-Grade Zinc, Prime Western Zinc, and Asia’s first low-carbon ‘green’ zinc, EcoZen. Other offerings include various zinc alloys, lead products, and galvanized-grade variants tailored to industrial needs.

EcoZen, produced using renewable energy, boasts a carbon footprint of less than 1 tonne CO₂ per tonne of zinc, 75% lower than the global average — positioning Hindustan Zinc at the forefront of green innovation in metal manufacturing.

Certified by BIS and REACH (for European markets), Hindustan Zinc also holds Environmental Product Declaration (EPD) verification, affirming its transparency and commitment to environmental accountability.

Ranked the world’s most sustainable metals and mining company for the second year in a row by S&P Global Corporate Sustainability Assessment 2024, Hindustan Zinc continues to lead with operational excellence, ESG leadership, and innovation. The company commands about 75% of India’s primary zinc market and exports to over 40 countries.

With a 2.41x Water-Positive rating and a pledge to achieve Net Zero emissions by 2050, Hindustan Zinc’s initiatives — including the transformation of 1.9 million lives through CSR efforts — reflect its integral role in building a sustainable, inclusive future.